Turn passive audiences into active participants.
Operating globally from Warsaw, Poland, Mediacraft engineers real-time interactive projection mapping and generative AI installations.
By bridging physical architecture with spatial computing, we build zero-latency hardware and software ecosystems. We utilize enterprise-grade Pixera servers, Unreal Engine 5, Lidar sensors driven by our proprietary middleware and custom neural networks (AI) - to allow massive crowds to physically interact with city-scale projections.
Drive viral engagement with our 2026 interactive technology stack.
Using computer vision and custom neural networks, our cameras track the crowd and instantly transform them into 3D avatars, glowing particles, or branded characters. The AI renders the crowd's movements in real-time onto the building facade.
Audiences scan a QR code to turn their own smartphones into interactive wands. With zero-latency, thousands of users can simultaneously "throw" digital paint, cast votes, or interact with the projection mapping using only their mobile browsers.
Perfect for massive concerts and festivals. We feed live audio stems from the stage directly into our custom cloud-compute nodes. The music drives real-time, mathematically perfect 3D generative art across the stage architecture.
CASE STUDIES
Three ways we engineered real-time participation at architectural scale.
We turned a multi-story facade into a massive, live-action arcade. Using wireless Bluetooth gamepads, crowds engaged in competitive, real-time gaming directly on the architecture. Players chased targets, smashed physical windows digitally, and collected prizes to create an electrified, high-retention crowd experience.
For a landmark museum event, we deployed large-scale multi-touch arrays connected to our projection ecosystem. Hundreds of participants dynamically painted and animated graphics on the touchscreen, which were instantaneously projection-mapped onto the massive museum facade as a continuously evolving crowd-sourced masterpiece.
We engineered a custom XR ecosystem using HTC Vive spatial tracking to generate live audio and volumetric video simultaneously. Used both as a professional theatrical performance tool and an interactive public installation, users physically manipulated digital space to compose music and drive massive spatial visuals in real time.
True interactivity requires unbreakable tech.
We do not rely on consumer software. Our interactive division builds proprietary node-based workflows in Pixera and Unreal Engine, using sensory data (Lidar, optical tracking, Bluetooth) and cloud GPU clusters. The result is fluid, 60FPS+ real-time rendering mapped flawlessly to complex physical geometry.
From live architectural gaming to generative AI crowd tracking. Let's engineer your next viral activation.
