Watch: Steampunk Musical Machines
CGI & 3D Animation
Client: SELA · Role: CGI Art Direction & Animation · Country: Saudi Arabia
CGI & 3D Animation
Steampunk Musical Machines
A fully art-directed steampunk universe — brass, steam and impossible instruments — built in CGI for one of Saudi Arabia's leading event producers.
Client: SELA · Role: CGI Art Direction & Animation · Country: Saudi Arabia
Watch: Steampunk Musical Machines
Case Study
SELA, the powerhouse behind some of Saudi Arabia's largest live events, commissioned a signature CGI world: musical machines rendered in a rich steampunk aesthetic — brass, steam, gears and impossible instruments — designed to hold up on giant event surfaces.
MediaCraft handled art direction, modelling, animation and final grading, delivering content engineered for the throw distances and pixel densities of large-venue playback.
The finished piece ran on a 130-metre-wide LED screen in central Riyadh — one of the largest digital canvases in Saudi Arabia, where any weakness in detail or motion would be magnified to building scale.
Planning a large-scale show or installation?
MediaCraft delivers turnkey projection mapping, interactive installations and CGI content for landmark venues worldwide — from single-facade events to the world-record 40-skyscraper show in Shenzhen. Content, projection hardware and on-site execution from one team.